The Rising Influence of Virtual and Augmented Reality Technology in Branding

Everyone making branding decisions – from a garage or the boardroom of a Fortune 500 company – needs to consider the growing momentum in the virtual reality (VR) and augmented reality (AR) industries. MP&F senior account supervisor Dan Schlacter details how tomorrow’s VR/AR technology can … [Read more...]

Lauren Ward Outlines Four Steps To Create Ads That Drive Action

Marketing trends come and go, but successful ad campaigns play by some age-old rules. How can you create ads that drive action? Below are four key points to keep in mind during the creative process. Don’t lose sight of your goal. This may sound like a basic concept, but we’ve all been in that … [Read more...]

MP&F Partner Katy Varney Among Nashville Business Journal’s Power 100

TPRA congratulates McNeely Pigott & Fox partner Katy Varney for being named one of the city’s most powerful people in business by the Nashville Business Journal. The NBJ attributes much of her influence to her relationship with recently elected Mayor Megan Barry. Varney was a close adviser … [Read more...]