The Rising Influence of Virtual and Augmented Reality Technology in Branding

Everyone making branding decisions – from a garage or the boardroom of a Fortune 500 company – needs to consider the growing momentum in the virtual reality (VR) and augmented reality (AR) industries. MP&F senior account supervisor Dan Schlacter details how tomorrow’s VR/AR technology can … [Read more...]

Lauren Ward Outlines Four Steps To Create Ads That Drive Action

Marketing trends come and go, but successful ad campaigns play by some age-old rules. How can you create ads that drive action? Below are four key points to keep in mind during the creative process. Don’t lose sight of your goal. This may sound like a basic concept, but we’ve all been in that … [Read more...]

MP&F Partner Katy Varney Among Nashville Business Journal’s Power 100

TPRA congratulates McNeely Pigott & Fox partner Katy Varney for being named one of the city’s most powerful people in business by the Nashville Business Journal. The NBJ attributes much of her influence to her relationship with recently elected Mayor Megan Barry. Varney was a close adviser … [Read more...]

13 Things To Know About The Nashville Latino Community

In honor of Hispanic Heritage Month (Sept. 15-Oct. 15), MP&F Vice President Javier Solano and Hispanic Marketing Group’s Marcela Gomez co-wrote an Op-Ed that ran in the September 16 issue of The Tennessean, focusing on informing the new mayor of Nashville about the Latino community. Read the … [Read more...]

Leadership Memphis and WGU Tennessee Partner To Create Graduate Memphis Scholarship

TPRA client WGU Tennessee, a state-endorsed online university, and community leadership organization Leadership Memphis have announced the launch of the Graduate Memphis Scholarship. Through the program, the nonprofit university will award up to $300,000 in funds to 100 new students living in Shelby … [Read more...]

Tennessee Public Relations Alliance Updates Website, Changes URL

The Tennessee Public Relations Alliance, an affiliation of independent communications firms based in the state’s major markets, has updated its website and changed its URL: “To remain at the forefront of the evolving digital landscape, we refreshed TPRA’s site with an eye … [Read more...]

MP&F Wins Silver Anvil Award

MP&F hits trifecta with prestigious national Silver Anvil Award for its work on the Red White and Food campaign to allow the sale of wine in Tennessee retail food stores! At the annual Public Relations Society of America award show last week in New York, MP&F Partner Alice Chapman … [Read more...]

MP&F Wins Gold SABRE for Public Affairs Campaign of the Year in National Competition

McNeely Pigott & Fox Public Relations earned national recognition at the 2015 SABRE Awards for its Red White and Food campaign on behalf of the Tennessee Grocers & Convenience Store Association, which encouraged Tennesseans to vote in local referendums to allow wine sales in Tennessee retail … [Read more...]