Given the fast growth of the number of Latino families in Middle Tennessee, Tennessee State University hired Hispanic Marketing Group to develop and implement an education campaign in Spanish to inform Spanish-speaking parents of the importance of using a car seat for each one of their children. This project was funded by the Tennessee Department of Transportation. The education campaign consisted of a video narrated in Spanish and a written brochure outlining the different types of seats and their appropriate uses based on the child’s age. The information was presented during a series of community events and held in conjunction with a safety seat inspection conducted by certified personnel who replaced old or malfunctioning seats with new car seats appropriate for every child. The program reached more than 450 families in six months and replaced more than 900 car seats.
Safety Car Seat Education Program for Latino Families in Middle Tennessee
VTM, a Nashville-based company, hired Hispanic Marketing Group to help it develop and take to market a videoconference solution for the health care industry. The medical community faces the challenge of presenting medical informed consent, the rights and responsibilities of a patient, instructions to caregivers, and much more to a growing Latino community whose first language is Spanish and who depend on their children as interpreters when a professional interpreter is not available. Now, practitioners and patients have access to medical counseling and education that is presented by a Spanish-speaking nurse from a video call center. The session includes a detailed presentation of the doctor’s recommended procedure and pre-surgery and post-surgery instructions, offering the patient an opportunity to ask questions and review the entire session later with a link to the online version. Hispanic Marketing Group has helped VTM develop the process of taking the service from a trial basis to client presentations.