Nashville Electric Service recognized the growing diversity in its customer base and sought to proactively educate its Hispanic customers on NES’ products and services. In partnership with McNeely Pigott & Fox Public Relations, Hispanic Marketing Group currently handles the Hispanic advertising and public relations campaign for NES. Hispanic Marketing Group has developed written surveys and performed several focus groups to assess the concerns of NES’ Hispanic consumers. After recommendations from Hispanic Marketing Group, NES hired bilingual customer service representatives in the NES call center and physical main office location as well as setting up bill-paying kiosks throughout the city to facilitate cash payments from unbanked clients, added information in Spanish to its website, and established a loyal presence in the local Hispanic community by attending and sponsoring events