“To remain at the forefront of the evolving digital landscape, we refreshed TPRA’s site with an eye toward enhanced security, mobile access and a new URL,” said Mark McNeely, senior partner of McNeely Pigott & Fox Public Relations of Nashville. “The redesign of TennPublicRelations.com includes user-friendly navigation, social sharing features, and the latest information about the alliance’s services and charter members.”
Other charter members of the alliance are The Carter Malone Group of Memphis, Moxley Carmichael Public Relations of Knoxville and Hispanic Marketing Group of Nashville. Q Strategies of Chattanooga joined the alliance in March 2015.
TPRA was launched in 2011 to provide blanket geographic coverage for products and issues in Tennessee. Since its inception, the alliance has worked with the Tennessee Grocers & Convenience Store Association’s Red White and Food campaign, which recently received national honors at the 2015 SABRE and PRSA award ceremonies. The campaign’s goal was to allow the sale of wine in retail food stores. Other TPRA projects include BlueCross BlueShield of Tennessee’s communications efforts related to the Affordable Care Act and several other statewide issues and campaigns.
“Our goal was to redesign a website that would work seamlessly across multiple platforms, prominently highlight our clients, and reiterate the alliance’s distinctive capabilities of providing statewide strategic communications solutions,” said McNeely.
Q Strategies is a full-service strategic communications and marketing firm located in downtown Chattanooga. The Q Strategies team has significant experience in solving complex issues around communications, branding, market research and proactive message development. Local, regional and national clients served range from government to manufacturing to startups.
McNeely Pigott & Fox is an award-winning, full-service public relations firm in Nashville, Tenn. Founded in 1987, MP&F has nearly 30 years of experience with creating campaigns, engaging audiences and communicating messages. In 2013, mp&f/d was founded as the digital arm of the company to allow MP&F to provide total communications and marketing services in an ever-changing landscape for a diversified client mix at the local, regional and national levels. MP&F is one of the largest independent public relations firms in the Southeast.
The Carter Malone Group LLC is a full-service public relations, marketing and advertising firm, located in Memphis, Tenn. CMG provides creative, dynamic and credible integrated marketing communication strategies that enhance clients’ business objectives. CMG is a minority-owned firm with a diverse client list.
Moxley Carmichael is a full-service public relations company based in Knoxville, Tenn. The firm’s client list includes leading companies and organizations in East Tennessee and beyond, including Pilot Flying J travel centers, Covenant Health, U.S. Cellular and Summit Medical Group. It serves clients on a local, regional and national basis.
Hispanic Marketing Group was founded in 2002 and is the leading full-service bilingual and bicultural marketing and communications agency in Middle Tennessee, specializing in relating appropriate and compelling messages to the U.S. consumer markets in their own culture and language. The firm is certified as a Minority Business Enterprise and serves consumer, corporate, nonprofit and other clients in North American and Latin American countries.
Each of the independently owned agencies has continued to maintain existing clients and pursue clients needing help from a single agency; but the alliance has presented previously unavailable opportunities for businesses and organizations seeking help from a cohesive, statewide communications team with strengths in all local markets.