Lauren Miller has been promoted to senior vice president of Moxley Carmichael and will be responsible for strategy, vision and leadership of the firm’s public relations services, including delivery of creative ideas, excellent service and bottom-line impacting results to clients. Miller, who … [Read more...]
BlueCross Breaks Ground on David Carnes Park Project
In a June 14 ceremony, the BlueCross BlueShield of Tennessee Health Foundation broke ground at Memphis’ David Carnes Park on the first project under its new strategic focus, the BlueCross Healthy Place program. The ceremony, which marks the beginning of the construction phase of the project, … [Read more...]
Downtown Knoxville organization updates focus, brand to reflect district’s vibrancy
In 1993 when the Downtown Knoxville Central Business Improvement District (CBID) was formed, most people agreed that downtown Knoxville needed significant improvement, with the city center nearly devoid of residents and essentially deserted after the workday ended. Not so today. Downtown … [Read more...]
SPORTS AND SOCIAL MEDIA
By Sandy Weaver My experience with the Preds taught me a lot about every aspect of social media – mainly that the basics can, and should, be used by everyone striving to share their message. Going With the Flow There are a few things you could bring up around Bridgestone Arena that would … [Read more...]
Blogging Your Way Into Site Selectors’ Short List
Anyone else think “blogging” is the marketing world’s ultimate buzzword for the past few years? Take a look at this sample list of what industry leaders are saying about blogging for business success. Hubspot: Why Blog? The Benefits of Blogging for Business and MarketingSocial Media Today: 10 … [Read more...]
Four Things Small Business Owners Need to Check Before Hiring a Marketing Firm
First scenario. You come up with a brilliant idea for a product or service with a twist, and soon enough your passion project turns into a full-fledged business. You decide to hire a marketing firm to push your organization into the limelight. Second scenario. Your company’s been running for … [Read more...]
BlueCross and MP&F Win Global SABRE Award
It’s not often you can say with authority that your campaign was one of the best in the world, but that’s the news from MP&F. The 2018 Global SABRE Awards winners have been announced, and we’re a winner! The “Don’t Be An Accidental Drug Dealer” campaign we have worked on with our … [Read more...]
What Job Candidates in the Communications Industry Need to Know
This May will mark 25 years since MP&F's Pam Schmidt was an eager college student embarking on an internship at MP&F Public Relations. Little did she know then that it would be the start of a rewarding career in communications. After a few years of client work under her belt, Schmidt began … [Read more...]
MP&F’s Mark McNeely Receives University of Tennessee’s Hileman Award
on and Information at University of Tennessee–Knoxville has selected Mark McNeely, senior partner of McNeely Pigott & Fox, as the recipient of the 2015 Donald G. Hileman Alumni Award. The award, established in 1994 in celebration of the college’s 25th anniversary, honors alumni who have made … [Read more...]
The Rising Influence of Virtual and Augmented Reality Technology in Branding
Everyone making branding decisions – from a garage or the boardroom of a Fortune 500 company – needs to consider the growing momentum in the virtual reality (VR) and augmented reality (AR) industries. MP&F senior account supervisor Dan Schlacter details how tomorrow’s VR/AR technology can … [Read more...]