Safety Car Seat Education Program for Latino Families in Middle Tennessee

Given the fast growth of the number of Latino families in Middle Tennessee, Tennessee State University hired Hispanic Marketing Group to develop and implement an education campaign in Spanish to inform Spanish-speaking parents of the importance of using a car seat for each one of their children. This project was funded by the Tennessee Department of Transportation. The education campaign consisted of a video narrated in Spanish and a written brochure outlining the different types of seats and their appropriate uses based on the child’s age. The information was presented during a series of community events and held in conjunction with a safety seat inspection conducted by certified personnel who replaced old or malfunctioning seats with new car seats appropriate for every child. The program reached more than 450 families in six months and replaced more than 900 car seats.